The Audience

The audience for our film is aimed primarily at fans of Taylor Swift, because she sings about relationships and is a young female, the audience will be female dominated. However due to the fact that the song is on the Hunger Games soundtrack and is featured in the film, the song might appeal to those who like the film. This would bring in a male audience as the film would apeal to them due to the violence.
The audience will be young as an older audience might not know who Taylor Swift is or have seen the Hunger Games. So our audience demegraphic is teenagers and young adults (13 - 22).